As part of Asia Pacific Privacy Awareness Week, eBay.com.au commissioned a survey of its users about their attitudes towards privacy and how it affects their actions online. The survey was conducted in March 2012 and is comprised of a representative sample of 700 Australians who have visited eBay in the past 12 months.
Some of the key points of the survey included:
- 85% of online Australians believe data breach notification should be mandatory for business
- The financial sector is most trusted on privacy (42%), followed by government and the eCommerce sectors
- Australians nominated identity theft (86%) and loss of financial data (83%) as their areas of greatest privacy concern.
- Overall, women feel more secure than men online, and younger people (18-29 years old) feel more secure than older people (50+ years old)
94% of Australian eBay users rated eBay’s privacy practices as an important-very important contributor to their decision to use eBay as a service. 97% of respondents rated privacy as an important to very important contributor to their decision to buy and sell online (60% very important) overall.